Loser: ESPN, as subscribers flock to streaming platforms and ad revenue declines.
Winner or Loser? Nike, for its $1 billion deal with Cristiano Ronaldo.
Winner: Salespeople. With influencers losing trust, brands are now recruiting “expert” salespeople to rep their products.
Winner: Students turning to GoFundMe to cover the cost of their college educations.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List