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Heinz isn’t just good at making ketchup. The brand outperforms competitors across e-commerce, digital marketing, and social media,¬†landing with a splash in the Gifted category of Gartner L2’s Digital IQ Index: Food.

In this video, you’ll learn how Heinz tailors search optimization efforts,¬†records strong e-commerce performance, and leverages YouTube influencers to drive awareness.

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