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On Tuesday, Oscar de la Renta’s Erika Bearman posted a teaser from the designer’s Fall RTW campaign to Instagram with the announcement that the full spread would debut exclusively on the platform the following day. True to her word, the next afternoon, seven more shots appeared, featuring the 81 year old designer’s newest collection of gowns, coats, separates and accessories in big florals, dazzling metallics and vivid shades of magenta, lime and deep plum. Styled by Alex White and modeled by Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne, the campaign’s unique digital marketing is just the latest from one of the world’s most innovative fashion houses.

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Taking a page out of Lucky editor in chief Eva Chen’s book, new market editor Laurel Pantin (who recently departed Glamour) celebrated her first day at the magazine by taking one of her boss’s signature shots: the shoe selfie. Anyone who follows Pantin on social media knows her personality and style fall on the more accessibly hi-lo and eccentric side of the industry’s tastemakers. For every tassel-front snakeskin Dries van Noten sandal she wears, rest assured there is a chunky white Forever 21 sweater or pair of vintage baggy overalls nearby to balance it out.

instagram_katespadesaturdayFresh off the success of its digital pop-up shop collaboration with eBay, Kate Spade Saturday is already looking forward to fashion’s next season with today’s release of its new Resort 2014 lookbook. Also, to promote dozens of pieces newly added to its site, the diffusion line shared via Instagram this charming Helena Wurzel painting featuring depictions of several of the looks. With the vast majority of its tops, skirts, dresses, shoes, purses and Apple accessories between $45-$150, it’s no wonder that much of Manhattan is counting the days until Kate Spade Saturday’s first boutique opens this fall in Soho.

instagram_prabalDemonstrating that high fashion can have a sense of humor, CFDA Award winning designer Prabal Gurung posted a six-shot composite of Starbucks’ baristas failed attempts to spell his name. From “Rubble” to “Pablo” to “Problem” (!), Gurung’s gallery is a reminder that the next time I get “Joanne” scribbled on my grande iced Americano, it could be a lot worse.

instagram_hunterbootsNobody ever expects fashion to make much practical sense, so when it does–as it did this week when Hunter Boots held an event at MOMA’s Rain Room–we stop and take notice. The 157-year old Scottish label, known best for the cult-like following its distinctive rain boots (or Wellingtons) has attracted over the past decade, demonstrated just how connected it is to the young and social by celebrating the launch of its Fall 2013 collection with an elite group of fashion bloggers and magazine editors. They say you can’t get wet at this soon-to-close exhibit, but just in case, Hunter’s got a boot for that.


instagram_mtvDespite hip surgery earlier this year that left Lady Gaga wheelchair-bound for most of the spring, MTV took to Instagram yesterday posting this stripped-down photo to announce that the newly-minted Top Earner Under-30 would headline the VMA lineup on August 25th. With her third studio album, ARTPOP, debuting this November, it’s almost certain Gaga will use this performance to tease a new track. But if we had our way, we would like to see her joined on-stage by T-Boz and Chili of TLC, whose forthcoming album features a song penned by Gaga.

PrinceGeorgeIt would be impossible to highlight anything this week without mentioning the Royal Baby. With the birth and ‘it’s a boy!’ reveal on Monday, followed by the name announcement on Tuesday, social media sustained 48-straight-hours of #RoyalBaby mania. From fawning over little George’s first royal wave (it’s definitely a wave, don’t let anyone tell you otherwise) to fans crashing designer Jenny Packham’s site looking for details on Kate’s polka-dot going home dress, people couldn’t stop tweeting reactions to, and opinions about the expanded Royal Family. On Instagram, things were slightly more civilized. A few of our favorite George-themed pics came from (clockwise, starting from top left): department store Harrods, with an elegant announcement, home goods brand OXO with a touch of humor, the British Monarchy capturing a storied tradition, and Four Seasons, for its sweet simplicity.

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