In this new video, Claude de Jocas tells us why Canadian retailers lag behind their U.S. counterparts in e-commerce. Part of the gap has to do with the absence of a direct sales legacy, as many of the catalogue businesses formed in the U.S. never made their way north. Furthermore, Canadians are not accustomed to shopping across categories in a single location, which is the basis of many e-commerce sites. De Jocas added that’s expansion in Canada has been slow, which means Canadian retailers have faced less pressure than their U.S. counterparts to improve their e-commerce infrastructure.


Many Canadians shop across the border, but not to find lower prices as is the common perception. De Jocas says in most cases, Canadian consumers turn to the e-commerce sites of retailers such as Nordstrom and J.C. Penney when they cannot find what they want on Canadian sites. For more on the e-commerce capabilities of 50 Canadian retailers, download an excerpt of our Intelligence Report: Omnichannel Retail | Canada.

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