The Atlantic published an article today on how the trend of selling naming rights to subway stations is far from dying. Boston put out a call for companies interested in buying five-year naming rights to nine stations, with asking prices starting at $1 million year per station. Chicago, Philadelphia New York City, and San Diego are a few other cities that have sought to increase revenue from selling station names. Barclays Center in Brooklyn and AT&T Station in Philadelphia are among the most famous.
L2 founder and marketing professor at NYU Stern Scott Galloway was quoted in the piece saying buying naming rights for urban infrastructures might not be a bad idea. Brands can ensure millions of people will see their names on a daily basis. Galloway said brands are most likely open to it; what holds them back is uncertainty about how much such deals are worth. Read the full article here.
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