In our newest video interview, L2’s Head of Research & Advisory Maureen Mullen explains why one of the most well-funded consumer verticals, Personal Care, is still one of the least digitally adept. Citing original data from our new Digital IQ Index: Personal Care report, which looked at the performance of 75 U.S. brands in the Bath & Body, Deodorant & Antiperspirant, Diapers, Oral Care, Shaving & Hair Removal, and Tissue & Hygiene categories, Mullen describes the challenge for these brands, as well as highlights the few, like Old Spice and Dove, that stand out for excellence in video and social media.

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