With new fashion collections debuting every few weeks, it’s difficult for even the most style-conscious to keep up with all of the trends. Last season, it was color-blocking, Peter Pan-collared dresses and bold digital prints. This season, it’s pajamas as daywear, wedged hightop sneakers and crop tops. Lots of crop tops. One trend that everyone can participate in, however, regardless of effort-level, body shape or income, is color. And because not everyone gets to sit front row in New York, London, Milan and Paris to know in advance that the color for Fall 2012 is cobalt blue (for example), European retailer Pimkie with the help of designer and web interactive artist/web developer Pedro Miguel Cruz developed a very cool new digital project called, “Color Forecast.”

By placing small cameras in the most fashionable public squares in Paris, Milan and Antwerp, Cruz and his team are able to identify in real-time — and then catalogue by day, week and month — living color charts for each city. Each person’s outfit, whether it’s a white tank top and black skinny jeans in one neighborhood or a purple dress and black heels in another, is incorporated into each city’s digital mosaic. To make it worth Pimkie’s while, revenue-wise, the retailer offers users the additional option of clicking on each color swatch, directing them to an online boutique featuring clothing and accessories in the selected hue. In a matter of seconds, you could go from knowing nothing about what to wear the next weekend to already having an on-trend outfit on its way to your front door.


The site version of “Color Forecast” has just launched, and Pimkie says the mobile app will soon follow. For those of us stateside, we want to know when New York City, LA and Miami will get in on the game.

Pimkie Color Forecast – Technical video from Color Forecast on Vimeo.

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