Last year, Cartier purchased a 3-minute TV spot for their L’Odyssée de Cartier film—-a radical move telling an epic brand story. But their real genius was in following up and extending that campaign online. L2’s Head of Research, Maureen Mullen, explains why luxury brands are reconsidering television as a tactic to reach their consumers.

Take a look at other recent L2 video commentaries here.

Daily Insights in Your Inbox

Edit your preferences or unsubscribe