L2’s Insight Report on China Prestige Hotels finds hotel enterprises are focusing on Chinese and German language sites. Seven of the eleven parent companies L2 tracked had built Chinese sites for 100% of their brands. One, Marriott International, had Chinese-language sites for 80% of its brands. German is the second most popular language for hotel enterprises; five of the eleven enterprises had created German-language sites.
The urgency for Chinese-language brand sites is new. Just 64% of brands had a Chinese site as of January 2013, and that number increased to 71% by May 2014.