NYFW is drawing to a close later this week, and with it all the parties and presentations (not to mention, close to a billion dollars in generated revenue for the city). But while the fashion parade moves on to London, thanks to a new initiative, Project Pop-Up NYC, New Yorkers still have a few more weeks to enjoy a pretty ingenious fashion retail experience in their own city. A collaboration between Mayor Bloomberg’s office and Manhattan’s STORY boutique, Project Pop-Up and its panel of judges (Lucky Magazine editor in chief Brandon Holley, Bonobos CEO Andy Dunn, BPCM founder Vanessa von Bismarck, designer Norma Kamali, and STORY founder Rachel Shechtman) last week selected 11 winners from hundreds of applicants looking to bring their innovative retail concepts to life. In an industry rife with high start-up costs, limited space and an overly crowded market, Project Pop-Up’s prize package of temporary retail space, business mentorship, and marketing and public relations resources provides young entrepreneurs with the money, expertise, and opportunity they need to break into the business. Pictured below with Mayor Bloomberg, the 11 winners’ concepts — which range from digital shopping tools and services to fashion-forward merchandise — will be on display in the Chelsea-based STORY through the end of the month.



More about the 11 winning concepts:


  • Acustomwhich utilizes body-scanning technology to allow clients to create a customized variety of clothing products. The scanner will be live at Project Pop-Up and in use for people to experience, pre-order and shop
  • AHAlife, an e-commerce destination offering curated artisan, luxury products sourced from around the world
  • Fashion GPS, which connects people, events and products through digital tools that invite guests to fashion shows, track samples, facilitates commerce and provide metrics for brands and publishers
  • Have to Have, a social commerce platform that is personalizing digital shopping by offering users an interactive experience to rate products 
  • Of a Kind, which introduces emerging designers through editorial and e-commerce, commissioning and selling limited-edition pieces alongside their designers’ stories
  • Outlier, an online retailer specializing in combining high-tech fabrics with traditional menswear looks
  • Perch Interactive, which turns any table surface into a hands-on, interactive display of the products it holds
  • ReFashioner, an online curated consignment marketplace designed for individuals and professional sellers alike
  • Shoptiques.com, an online fashion marketplace that aggregates the inventory of one-of-a-kind boutiques across the country – 160 boutiques in 20 U.S. cities., allowing users to shop their favorite local shops in one place
  • Snapette, a location-based shopping mobile app and website to help shoppers find products and offers available in nearby stores 
  • Style for Hire, a network of 150 stylists offering wardrobe audits and personal shopping to help people look better, shop smarter, and save money


(Images courtesy of Nolan Conway)


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