Japanese retailer Rakuten is eyeing beauty, fashion and lifestyle blog PopSugar as its next acquisition target with a price tag of $580 million. Reportedly, PopSugar has been shopping itself for the past few months and receives 41 million unique visitors per month.
In L2’s Japan Beauty study, Rakuten dominates e-commerce. It owns 28% of internet retail, trailed by Amazon which owns 26%. Brands distribute on average a higher number of listings on Rakuten relative to Yahoo! Shopping and Amazon.co.jp.
Furthermore, brands in L2’s Japan Beauty Index have invested in visibility on Rakuten at a higher proportion compared to Amazon.co.jp and Yahoo! Shopping. 79% of brands appear in first-page search results on Rakuten vs. 59% on Amazon.co.jp and 56% on Yahoo! Shopping.