What is Agility? The word means 1) the power of moving quickly and easily; nimbleness 2) the quality of eliminating barriers to innovation. But what about agility in the context of e-commerce? In this video, L2 Founder Scott Galloway describes the meaning of the word in the context of e-commerce. Of the three types of platforms used for e-commerce (cloud, in-house, and on premise) the cloud offers the most agility. In turn, companies that use the cloud tend to expand internationally and update their site features more frequently than those with on-premise or in-house platforms.

For more on how brands are using their platform, download L2’s Agility study made in partnership with Demandware.

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