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Year over year, our research makes clear that brands in impulse purchase categories (e.g. candy) de-prioritize investing in sophisticated brand site experiences. Reese’s is an exception.

In this video, you’ll learn how the brand leverages its site for success and get a close look at how Reese’s became one of the top contenders in the social media dimension of Gartner L2’s Digital IQ Index: Food.

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