Saucony’s Run4Good app tracks running distance, pace, and calories burned like other sportswear apps, but ads a charity element by pledging to donate money to a different organization each month. Chosen charities fight America’s obesity epidemic, and Saucony pledges to double the donation if the collective runners community logs a target number of miles. For example, this month, Saucony made a pledge to donate $10,000 to Asbell Elementary School’s track program, and double that if runners record 10,000 miles. The Run4Good microsite shows runners have logged 1024 miles as of today.
Saucony’s Run For Good aligns with the brands’ other campaign, Find Your Strong, which encourages users to share running photos and motivational words on Twitter and Instagram with the #FindYourStrong tag. In April 2012, Saucony made 72,000 shared photos and tweets into a collage titled The Running Manifesto posted on Saucony’s site.
The Run4Good campaign, featured as a Flash of Genius in our 2014 Digital IQ Index: Sportswear report, succeeds because it gives a marathoner’s sense of purpose to ordinary runners. They can be part of a larger cause without the need to join a race. The concurrent #FindYourStrong initiative helped by boosting motivation and morale.
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