Bridal jewelry is one of the few categories that shows similar levels of success across different image content types: Both on-model close-up shots and product flatlays achieve similar engagement rates.
David Yurman and Hearts On Fire employ different content optimization strategies, but both brands lead engagement across the bridal category according to Gartner L2’s report on the topic. 64% of David Yurman’s bridal ring posts featured product flatlays, while 68% of Hearts On Fire’s bridal ring posts featured products displayed in on-model close-ups. David Yurman effectively adds another dimension by detailing ring product descriptions in the post captions, which most other tracked brands lack.
Bridal brands must understand that ring shoppers appreciate especially detailed product information, with both on-model close-up shots and product flatlay shots serving shoppers’ desire for product details. Brands should consider supplementing product-focused imagery with product details in post captions to stand out in this crowded space.