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In the video above, L2’s Head of Research & Advisory Maureen Mullen explains how Sephora’s commitment to multichannel at both the strategic and organizational levels has paid off for the beauty retailer–and made it one of the most successful brands not just in the beauty space but in all of specialty retail. To read more about how Sephora and 78 other retailers and brands fared in our new Intelligence Report: Multichannel Retail, click here.

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