Snapchat is now collaborating with SeatGeek to allow users to score tickets to games, concerts, and more. The new update enables users to swipe up to purchase tickets—a feature very similar to Instagram’s swipe-up capability. After a string of e-commerce efforts and dwindling relevancy, has the app finally found its position?
While Instagram user growth has plowed ahead and Twitter still stands out as the less demanding medium (text) of the bunch, Snapchat has yet to carve out a spot for itself on the social media playing field. In 2015, tweets comprised 77% of social posts generated by brands in 2015, while Instagram and Facebook registered 10%. Snapchat weighed in at just 2% of posts, reflecting lower adoption rates among brands, according to Gartner L2’s report on social media. Four years and a few disastrous redesigns later, the app is seeing slower growth than ever.
Though Snapchat has dabbled in in-app purchasing in the past with its merch store and a sneaker release, this marks the first time the app will let users buy experiences. Though only time (and ticket sales) will tell if its latest endeavor is a home run or not, shares of Snap rose 2.8% last Friday—a possible sign of a comeback.