L2’s Enterprise Index calculates and compares the average Digital IQ of brands in an enterprise. This interactive graph from L2’s 2016 Digital IQ Index: Specialty Retail shows the variation in retail enterprises’ digital competence from 2014 to 2016. For example, Ralph Lauren Corporation’s Digital IQ has declined overall and GAP brands fall far apart in Digital IQ. Old Navy, ranked Gifted and No. 3 in the Index, is the highest performing GAP brand in digital while Athleta lags.
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