Given the strict regulations surrounding online alcohol sales, it is no surprise that Spirits brands do no invest heavily in digital marketing or SEO optimization. With no clear path to e-commerce — and only 16 percent of brands taking advantage of third-party distributors like 1-877-Spirits — search is not as high a priority in the Spirits industry as it is in the other verticals we analyze. Of the 69 brands in our recent Digital IQ Index: Spirits study, just one-quarter boast first-page organic search results on Google and only 36 percent purchase brand terms on the search engine.
In the chart below (click for greater detail), you can see just how poorly search-optimized the vast majority of Spirits brands currently are.
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