Tomorrow, it all begins. Whether you’re heading to Austin for SXSW Interactive or staying where you are and downloading this tool to block it all out, prepare for a lot of talk on big data’s “sexiness,” China’s digital takeover, and yes, Nick Denton. With more than 5,000 events to choose from — and so many interesting sessions scheduled for that darn popular 11am-12pm time slot — we thought we’d make it easier on you and put together a handy, L2-edited guide. Enjoy.

 

Friday, March 9th:

2-3pm

Digital Vs. Print: Storyboard to Digital Delivery

3-3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

5-6pm

The Fashion Fog: Redefining Content & Commerce

9:45pm

Wikileaks: Secrets & Lies

 

Saturday, March 10th:

9:30-10:30am

Entertain or Fail: Brands As the New Publishers

11am-12pm

Does Free Content Cannibalize Your Paid Consulting?

12:30-1:30pm

The New Hollywood: Building Celebrity Brands Online

2-3pm

How to Read the World 

3:30-4:30pm

Data Visualization and the Future of Research

5-6pm

Copy Matters: Content Strategy for the Interface

 

Sunday, March 11th

9:30-10:30AM

Big Data: Powering the Race For the White House

10:45AM

Gabe Zichermann Book Signing

11am-12pm

The Nick Denton Interview 

12pm-1pm

Brands: The Cost of Being Human

4:15-4:30pm

Design For Your Audience Not For Yourself

5-6pm

Beautiful Data? No, That Data is a Sex Machine

 

Monday, March 12th

9:30-10:30am

Brand Journalism in the Real World

11am-12pm

The Future of the New York Times

12:30-1:30pm

Social Role-Playing: Brands and Publishers

3:30-4:30pm

Changing the Channel: The New Golden Age of TV

5:30-5:45pm

Genius or Feeble? Ranking Brands’ Digital IQ

 

Tuesday, March 13th

11am-12pm

Pinterest Explained: Q&A With Co-Founder Ben Silbermann

12:30pm-1:30pm

Digital Age Editing: A Magazine Editor’s View

3:30-4:30pm

China: Will It Redefine Our Digital Landscape?

5-6pm

Taking Your Brand Back From Your Customers

10:30pm-12am

UCB Comedy Presents: The Best Damn Stand-Up

 

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