At L2’s first Amazon Clinic, Spencer Millerberg, Managing Partner of One Click Retail discussed the need for keyword optimization for Amazon product search. Darren Vengroff, Chief Scientist of Rich Relevence illuminated the importance of A/B testing for increasing ROI for email campaigns and Emily Culp, former director of social strategy and emerging platforms at Unilever projected that the mammoth Amazon would exceed Walmart net sales within the next 12 years. L2 will release its first Amazon Report on the e-commerce powerhouse in March.
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