walgreensPharmacy and carrier of beauty, personal care, and household items Walgreens partnered with TaskRabbit to deliver cold medicine along with other items from its shelves for a $5 flat fee through February 18. The option of using TaskRabbit (a service that matches temporary, for-hire task providers with those who need to outsource) for Walgreens pickup has always been available, but the option of ordering through company website with a predetermined flat fee is an added convenience.

E-commerce has been a small part (less than 1%) of the struggling Home Care industry. Our Digital IQ Index: Home Care report finds the category to have been on the verge of a tipping point for 15 years, but advances such as the convergence of mobile and broadband and last mile delivery services show promise in propelling it forward.

Retailer partnerships with courier services take some of the inconvenience out of ordering household products online. Even with Amazon Prime, the internet’s fastest shipping option, online items arrive the next day. And due to their use, home and personal care items are often needed immediately. For example, next-day delivery does not solve the problem of running out of toilet paper, soap, or some cleaning products. If partnerships such as Walgreens and TaskRabbit’s can meet the consumers’ last-minute needs in a cost-effective way, they could set the example for Home Care brands and e-tailers.

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