In this new video interview, L2 Founder Scott Galloway talks about the role of the middle class in elevating a country’s luxury market from emerging player to global leader. In the case of Brazil, where Galloway believes the next “big opportunity” is, consumers are increasingly turning online to buy their luxury goods, prompting both local brands and global brands to invest in a presence on Brazil-targeted digital platforms and offer Brazil-optimized features (e.g., Portuguese translation, local payment options). To learn more about the digital performance of luxury brands in the Brazilian marketplace, click here to download an excerpt from our new Digital IQ Index: Brazil Prestige report.

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