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The hair care and color industry is showing major lift in e-commerce volume, but Amazon has a firm hold on the industry thanks to distribution and marketplace investments. While brands have opportunities across search investments and out-of-industry influencers, is partnering with the everything store inevitable for brands to reach shoppers?

The 7th annual Gartner L2 Digital IQ Index for Hair Care & Color benchmarks the digital competence of 89 brands operating in the U.S. To learn more, visit GartnerL2.com.

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