Four Seasons launched an app this year after extensive studying of guest habits. Check-in and checkout are guests’ top priority when staying at the Four Seasons, and most prefer a high-touch experience with the ability to self-serve. With those in mind, the app enables guests to message hotel services with requests such as housekeeping and room service. The Four Seasons app is also customized by country; the Chinese version uses more iconography and QR codes.
For more on the digital competence of 50 global hotel brands, download a copy of L2’s 2015 Digital IQ Index: Luxury Hotels.
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