CVS has joined forces with USPS to offer a new home delivery service for prescriptions and over-the-counter items. But in the age of Amazon, does it make sense for CVS to branch out into e-commerce?
Customers can order through the brand’s app. The service costs $4.99 for two-day delivery and $8.99 for same-day delivery, more than Amazon’s Prime Pantry offering. However, Amazon doesn’t offer prescriptions yet, although the company is considering starting a prescription offering.
While CVS has no e-commerce history, the company has previously launched other convenience features that indicate its digital proficiency. For example, customers can receive mobile notifications that promote store services and send reminders about prescription refills and photo orders for customers, according to Gartner L2’s Digital IQ Index: Big Box.
Yet given that customers in need of prescription drugs often need them more quickly than even same-day can provide, the service may fall short in this particular, crucial aspect. Despite prior efforts to ramp up convenience, CVS still slipped from Gifted to Average last year. Only time and Amazon’s future plans in healthcare will determine the fate of CVS as a pharmacy.