The Middle East has been synonymous with big money for decades. The Middle East as a thriving global luxury market, however, is relatively new. In our 2013 Digital IQ Index: Middle East Prestige report, released today, one of the key takeaways is that despite growing demand in that region for high-end goods, brands’ digital efforts targeting consumers on the Arabian peninsula (i.e., Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE) are inconsistent and compared to efforts in other markets like China, Russia and Brazil, still in their relative infancy. In this new video, L2’s Head of Research & Advisory Maureen Mullen talks about why we chose to devote our latest regional Digital IQ Index report to the Middle East, and touches on the specific challenges luxury brands face as they attempt to grow their presence and build consumer loyalty in this part of the world.

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