The Ritz-Carlton Berlin has opened Fragrances, a bar that mixes cocktails based on perfumes. Guests are invited to smell signature scents from Armani, L’Artisan Parfumeur and Annick Goutal, and Guerlain and sip a cocktail that matches the fragrance of their choice. Mixologist Henning Heissen plays with the visual senses as well; drinks are served with interesting props such as a wicker tricycle or a birdhouse, and in interesting containers such as a medicine bottle. The kitchen provides scent-inspired food as well, such as the “Macaron Énorme” with vanilla and raspberries to match the “Signorina” drink inspired by Salvatore Ferragamo’s fragrance of the same name.
Prestige hotels are a great place to draw vacationers’ attention to beauty products. Just look at the spa pictures in the Instagram and Twitter feeds of the Mandarin Oriental and Ritz-Carlton. Guests at prestige hotels are often looking for an overall pampering and discovery experience, which could lead to picking up a few new habits and items.
So far, Fragrances is just an experiment in one of The Ritz Carlton locations. If successful, it can set a new example for creativity in fragrance and skincare brand partnerships with hotels.
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