Snapchat may have overtaken Instagram as teenagers’ favorite form of social media, but brands remain partial to the latter. Take the Hospitality sector: only 13% of brands have a Snapchat presence, while 95% are on Instagram, according to L2’s Instagram vs. Snapchat report.
However, the study also finds that brands are more active on Snapchat. That especially goes for Consumer Electronics companies, which share an average 39 posts each week – compared with only nine posts per week on Instagram.
Here’s an interactive chart showing what brands are doing on each platform, according to the study: