Hair Care & Color brands are making significant investments on Instagram, both on their accounts and through influencers and famous stylists that post about their products. However, a handful of these investments pay off more than others. For example, L2 research finds that certain trendy hair care words drive more than 3,000 interactions per post on average. A look at the Instagram post captions of 89 Hair Care & Color brands in L2’s upcoming report reveals that RealBarbaraPalvin, BiancaColour, Founder, and KimWasabi are the top influencers for driving engagement. Silverhair, lilachair, platinum, peachhair are trends that brands can capitalize on with hashtags. And, consumers top hashtagged concerns are drying, buildup, and dullness.

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