Online customer acquisition costs have exploded – and pureplay ecommerce retailers are bearing the brunt. Pureplay etailers bid on seven times as many keywords as those with physical stores and spend three times as much on SEM. But as examples such as Zulily and Asos demonstrate, the strategies do not always lead to conversion.

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List