Unilever started 2015 strong, with first-quarter earnings boosted by growth in China and the U.S. Deodorants performed better than the majority of categories in personal care, which remains the largest contributing business unit. Despite growth in several regions, Europe earnings remained weak.

Unilever’s digital competency varied across regions as well, as evidenced by L2’s U.S., U.K., and France Personal Care Indexes. With two brands in the Gifted category (Dove and Dove Men), Unilever performed best in the U.S. with an average Digital IQ of 92. It was the third-highest score for a conglomerate after Procter & Gamble and Kimberly-Clark.

us-personal-care-digital-iq-dispersion-by-parent-companyIn contrast, the enterprise scored 80 in the U.K. and was ranked second to last.

uk-personal-care-2014-digital-iq-dispersion-by-parent-companyIn France, Unilever brands scored an average of 92 (on par with its U.S. brands) but were surpassed by Beiersdorf AG, Johnson & Johnson, and L’Oréal Groupe.


Daily Insights in Your Inbox