L2 founder/chairman and professor at NYU Stern speaks to Bloomberg’s Alix Steel on “Bloomberg Daybreak: Americas” about United Airlines’ latest PR crisis. Not only was the airline’s forced removal of the passenger unacceptable, CEO Oscar Munoz delivered “the most tone-deaf type of response we’ve seen to this kind of issue.” See video for Scott Galloway’s tips on crisis management and how Munoz’s slip will hurt the company.

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