The New Yorker has a habit of choosing cover art that, at the time, we’re convinced makes the most controversial statement yet. The magazine’s newest, “Moment of Joy” by artist Jack Hunter, was posted to Instagram not on The New Yorker’s own account but on V Magazine’s. A celebration of the historic Supreme Court rulings this week, Hunter submitted his cover unsolicited via Tumblr, driving home its modern statement.
One of the big advantages for brands of Instagram’s week-old video functionality is that they now have 15 seconds to more effectively share in-store features with their communities. In this video, posted by Nordstrom, the retailer teases an interactive touchpad display that not only makes the shoes look cooler but step-by-step assists shoppers with ideas for how to style them. Powered by Perch Interactive, the technology is currently being tested in only a handful of locations, like the Seattle flagship where the video was shot.
There’s something fascinating about watching people in the fashion industry cook and eat. J.Crew gives us this week’s dose of beautiful people in the kitchen with a post on its Tumblr–and shared on Instagram–featuring Vena Cava’s Lisa Mayock and husband Jeff Halmos (of Shipley & Halmos) whipping up a vegetarian paella. Wearing a little something from her own line paired with a navy J.Crew sweater, Mayock talks about her favorite restaurants in the city and admits to a fennel obsession. J.Crew shared the interview across its social media platforms using the hashtag #inthekitchen.
The professional comings and goings of Moda Operandi’s Artistic Director (and former Style & Accessories Director at Marie Claire) Taylor Tomasi Hill are incomparably glamorous. Launched to name-recognition by street style photographers like Scott Schuman and Tommy Ton, Tomasi Hill is one of those fashion people whose day to day really does seem all designer clothes and global adventure. On her Instagram account, she confirms this by posting a generous number of photos from her Caribbean vacation. Though most of these have a Moda Operandi tie-in, this one is all nature: just a beautiful sunset and silhouette.
In China for work, Victoria Beckham, joined by her husband, who was fulfilling his duties as an Ambassador of Chinese football, shared several fun snaps of her weeklong trip–including this one, which showed the petite designer in an-glass elevator looking out at Beijing’s expansive and uncharacteristically clear skyline.
In her first full week as Lucky Magazine’s new editor in chief, Eva Chen has thankfully not slowed her social media roll, posting just as much after the big announcement as she did before. Known for her signature back-of-the-taxi shoe shots, Chen always has a keen eye for art direction, even when it’s just a wrist-selfie. Using a fuchsia flower backdrop, she makes her neutral Charming Charlie cat watch jump out of your feed.
In one of the simplest and most creative uses of Instagram video so far, National Geographic posted this behind-the-scenes peek at what photographer Michael Yamashita packs before he leaves on an assignment. After 25 years with the magazine, Yamashita clearly has it down to a science.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List