Over the past couple of weeks, we’ve been in 2012 prediction mode on the L2 blog. We’ve discussed the increasingly important and lucrative roles  mobile commerce and emerging social media darlings Pinterest, Tumblr and Instagram will take on in the year ahead (and by contrast, the death knell of another much-hyped, underwhelming platform). We touted digital as the new pathway for prestige brands to achieve icon status. And because it wouldn’t be a prediction list without a prominent China mention, we also offered a perspective on how the world’s fastest-growing luxury consumer base will drive e-commerce not just in 2012 but for the foreseeable future.

 

In the video above, we invite you to take a closer look at L2’s five boldest predictions for 2012.

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List