At last week’s Video Briefing, L2 members got an inside look at how the world of video is rapidly changing. Here are a few of the most compelling takeaways:
More video is consumed on smartphones. As a result, videos have shortened. Between April 2015 and 2016, Beauty & Hair Care brand videos on YouTube got almost a minute shorter.
Advertisers are paying attention. By 2019, mobile video advertising spend will equal the desktop version.
There’s no free lunch. Videos that get significant reach have significant spend behind them.