Winner: People producing original videos. As the Big Four roll out new video capabilities, producers no longer depend on big media companies for distribution.
Winner: TripAdvisor, which shows up in 99% of organic search results for unbranded travel terms. The platform has also cornered the market on reviews: half of hotel brands featuring reviews on their sites source them from TripAdvisor.
Winner: Jeff Bezos, one of the few people making money in retail. Too bad Amazon warehouse workers haven’t been as successful.
Winner: Passengers in urban areas. Ride-sharing services are exploding, saving customers money and creating another Winner – the environment.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List