After winning the biggest award at last week’s CFDA Awards, Proenza Schouler designers Jack McCollough and Lazaro Hernandez were able to celebrate an equally important career milestone: 10 years of retail at Barneys NY. Unlike any other “how I got my start in fashion…” story, Jack and Lazaro started, literally, before their line even had a name. In the interview above, produced by Barneys NY, you’ll hear the two 30-something designer friends reminisce about their unconventional start and how grateful they still are to the specialty retailer that gave them a chance before they were ready (“it just happened”) and far before they had any idea how big Proenza Schouler would eventually become.
At 44 minutes in length, SHOWstudio’s new split-screen interview with French designer Roland Mouret may be a time investment, but for those of us who have long loved his signature structured designs (seen on everyone from Carla Bruni to Beyoncé to Victoria Beckham), learning about the very interesting man behind the origami neckline is a treat. The low-profile Mouret is generous and gracious, answering questions about his childhood inspirations, things that piss him off (note: learn how to pronounce his name properly), and his belief that modern designers must create items that are “necessary in a women’s wardrobe today.”
To introduce its new interactive digital kiss e-card, Burberry Kisses, the London-based luxury brand and Google created a sweet introductory video that is part romance and pretty models, part social media sharing tutorial. Users can personalize their long-distance message with words, sealing it with their very own lips (via a photo-capture taken by computer camera) on the envelope. Final touches include choosing your shade of lipstick and designating ‘to’ and ‘from’ cityscape backdrops, allowing your recipient to watch as their kiss travels from Washington, DC, to Prague, for example–to the tune of “Evergreen Love” by Misty Miller.
Entitled, “Alber Elbaz Puts on a Show for Lancôme!”, this new animated video brings to life the Lanvin Creative Director’s signature hand-drawn, wide-eyed fashion girls as they sit front row at a show, lie on the beach (cutely, looking at the runway looks on an iPad), and live the glamorous Parisian life. In promotion of the new Lanvin x Lancôme makeup collaboration, which hits store shelves tomorrow, the limited edition whimsical packaging can be found on four of the cosmetic brand’s mascaras (Definicils, Hypnôse Doll Lashes, Hypnôse Star, and Hypnôse Drama), four Shadow & Liner Palettes, and on one set of false lashes.
When Condé Nast announced last month it would launch online TV channels with original programming, a cooking show with Isabella Rossellini’s model daughter Elettra Wiedemann whipping up grilled cheese sandwiches, buttery pastries and creamy au gratin potato casseroles probably wasn’t what people expected. Even less expected? That Vogue’s under the radar Creative Director Grace Coddington would invite “Elettra’s Goodness” into her home and allow herself to be filmed retrieving steak and heavy cream out of a fridge as if it were a normal, natural thing for a fashion person to do. It may not be typical Vogue fare, but it’s fun, it’s still fashionable, and we love watching the publishing world try something new.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List