A week from today, one of the busiest hotels in New York City’s busiest neighborhood will play host to a very unique photography event. In Manhattan, where there’s always a thousand things to do — a thousand new things to do — it’s hard to stand out and even harder to draw a cool crowd.



The W Hotel in Times Square will accomplish both next Tuesday, however, when its partnership with Instagram NYC¬†culminates with the debut of the city’s first Instagram photo exhibit. Featuring mobile snaps from six of NYC’s most prominent Instagrammers (many of whom are professional artists and/or lensmen), the overarching theme of the photos will be “urban design elements and architecture that impact the character of a city’s landscape.” In addition to the professionals, a handful of everyday Instagram users will also be honored at the event. Between April 2-13, Instagrammers who attached the hashtag #WDesign to their uploads automatically entered their photos to be considered for inclusion. The winners were selected by the six headliners and will be revealed at the launch party on May 1.


Part of W Times Square’s ongoing exhibition rotation, the Instagram collection will be on display to the public in the hotel’s Living Room Bar through June.


(Images courtesy of Instagram NYC, W Times Square)



Daily Insights in Your Inbox

Edit your preferences or unsubscribe