text (4)

Watches & Jewelry brands have traditionally been hesitant to reveal pricing online. Now more brands in the Digital IQ Index: Watches & Jewelry are avoiding dead-end product pages with e-commerce (45%) or e-concierge services (38%). Of brands that offer neither, 90% do not list transparent pricing information.

But brands with e-commerce listings are becoming more comfortable with shipping high-end products. Over half of the e-commerce enabled brands list products above $25,000 for direct purchase online, and nearly half list prices for items more than $50,000.

L2's Daily Insights in Your Inbox.