This is the first in a regular series of video conversations with members of L2′s research team. In this installment, L2 Founder and NYU Stern Professor of Marketing Scott Galloway offers his perspective on Monday’s firing of J.C. Penney CEO Ron Johnson, the future of the 111-year-old company, and what prestige brands can learn from the company’s decline.

What Prestige Brands Can Learn from JC Penney – Scott Galloway from L2 Think Tank on Vimeo.

 

 

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