Mobile is impacting car design as 63% of consumers are seeking a connected car, and more than half of millennial shoppers want to access smartphone apps directly from the dashboard. But what features should auto brands and tech companies prioritize when developing connected features? L2’s Auto Insight Report: Mobile and Tablet finds that most consumers would like to operate a smartphone via steering wheel controls and stream music, while most are not interested in reading and dictating emails while driving.
Apple CarPlay features line up with consumer preferences, as the dashboard emphasized music, calls, maps and text messages. Android’s Open Automotive Alliance has developed a platform to connect cars to Android phones and smart watches, but details have yet to emerge.