With nearly half of the 42 brands in our new Digital IQ Index: Auto study qualifying as digitally ‘Gifted’, the Auto industry, unlike many of the other verticals we cover, has demonstrated an across the board understanding that bottom line success is inextricably linked to smart digital investments. In the video above, Colin Gilbert, Research Lead on the study, explains why digital is so important to both Auto brands and the Auto consumers, what role mobile plays in brands’ overall strategy, and which brands do the best job of leveraging online channels to cater to the new generation of online savvy users.

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