Author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked and a consistent presence at L2 clinics, Adam Alter offers a few insights on the often counterintuitive factors driving people to consume more content:

Cliffhangers. By auto-playing the next episode of each show, Netflix appeals to your human nature.

Social feedback. Humans are social animals. We care what others think, and we’ll keep using an app to find out the truth – even when it hurts.

Uncertainty.If you give people unpredictable feedback, they’ll actually be more engaged.

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