text (11)

Fifty-percent of loyalty members drop out of the program within the first year, and as a result marketers are investing in maintaining a relationship with consumers. The graph above from L2’s Insight Report on Loyalty Programs shows where brands are making the investments. CRM and analytics are in the lead, while just 26% of digital marketers said they will be investing in social media management systems for loyalty programs.

More than 90% of members want to receive communications from loyalty programs they participate in, but just 53% describe the communications they receive relevant. Given that, emails and analytics are wise investment to ensure consistent and tailored communication with consumers.

Daily Insights in Your Inbox

Edit your preferences or unsubscribe