Without a doubt, Alibaba dominated Singles’ Day. The e-tailer reported $1 billion in sales in the first eight minutes of the 2015 holiday and more than $14 billion in sales over the entire 24-hours. But what about brands? Which ones took advantage of the 22% increase in consumer spending compared to last year’s holiday? L2 research ranks the top brands by sales in each category.

Among apparel brands, Uniqlo – which extended its promotions to the U.S. e-commerce site – held the top spot with 600 million RMB ($94 million) in sales. In the jewelry category, local brands had the advantage. Chow Tai Fook led with 103 million RMB or $16.1 million in Singles’ Day sales.

Color cosmetics and beauty products were other big drivers of the holiday boom. Thirty-two percent of Singles’ Day shoppers said they intended to purchase cosmetics during the holiday. Accordingly, Lancôme, L’Occitane, Shiseido, Clinique, and Clarins all offered Singles’ Day deals on Tmall. Here are the top 10 brands by Singles’ Day Color Cosmetics sales:

1 – Maybelline

2 – Carslan

3 – MISSHA

4 – Marie Dalgar

5 – Max Factor

6 – Hexze

7 – Etude House

8 – Laneige

9 – Innisfree

10 – Lancôme

And the top 10 brands by Singles’ Day Beauty sales:

1 – Pechoin (107 million RMB or $16.8 million in sales)

2 – Kans

3 – Olay

4 – Afu

5 – Yunifang

6 – L’Oréal Paris

7 – Estée Lauder

8 – Lancôme

9 – Mask Family

10 – Chando

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List