Department stores with internationally recognizable brand names (Nordstrom, Les Galleries Lafayette, John Lewis) can multiply their customer base with global e-commerce programs. Many are not doing so, thus limiting their scope. In this weeks Click and Mortar Clinic, L2 Head of Advisory Maureen Mullen pointed out the country-based divide evident in L2’s 2014 Digital IQ Index: Department Stores. Genius and Gifted categories consisted exclusively of U.S. and U.K. brands.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List