NikeFuelNike, who topped our just released 2014 Digital IQ Index: Sportswear, launched an accelerator for its wearable tech arm NikeFuel last March. Ten companies were offered $20,000 and access to NikeFuel data and technology to develop features for the FuelBand. Participants stayed in Portland during the three-month program. Based on the final pitches of selected companies, it looks like NikeFuel plans to insert a dose of competition, coaching and variety to wearable tech.

FitDeck, is digital exercise cards grouped based on exercise preferences. Examples are FitDeck Pilates, FitDeck Bodyweight, FitDeck Junior, and Fitdeck Prenatal. RecBob organizes team sports, and Sprout At Work provides wellness solutions for offices.

Incomparable Things weaves the data recorded on people’s FuelBand during adventures with their tweets and photos to create a visual story. The company pivoted during the accelerator. Initially, it was focused on developing a virtual reality games, but recognized a need for combining FuelBand data with visual and social media.

GoRecess is discovery-oriented and social. It helps people search for fitness classes nearby and invite friends. CoachBase is a platform on which coaches can share plays and drills.

None of the accelerator companies’ technologies were visibly incorporated in the Nike+ FuelBand (the updated version of FuelBand), but the accelerator could boost an ecosystem Nike has the lead in.

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