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L2 Founder and NYU Business Professor Scott Galloway speaks on Bloomberg’s In the Loop today with Betty Lieu about the how pure play retail no longer works. Shipping expenses are rising as consumers expect fast delivery at low prices, and even Amazon – who created these expectations for retail – cannot keep up. Next or same day delivery for $99 a year is proving to be unsustainable, and retailers are discovering the benefits of stores. For example, Warby Parker started as an e-tailer but is now opening retail stores that are the second most profitable per square foot. Scott Galloway predicts the most successful retailers will be great multichannel retailers. See full video here.

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