L2 Founder Scott Galloway offers some insight as to why global luxury brands have been turning to Europe in recent months, investing heavily in markets that are ostensibly still in the middle of a recession. In addition to the obvious Chinese ‘tourism shopping’ factor, Galloway points to the low-cost, mature infrastructure already in place in countries like Italy and France, as well as the fact that e-commerce is gaining strong momentum among European shoppers.

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